PUMA                                                                                                          July-Dec 2022

(merchandising intern)

PUMA is a leading sportswear and sportsyle brand, designing and manufacturing shoes, clothing, and accessories. 

-       Assisted FW23 and SS24 product assortments using market reviews, trend forecasting, and sales performance data.

-       Presented weekly competitive analyses to identify white spaces in the market.

-       Led consumer insights study on Graphic Design preferences, then organized results into actionable strategies.

-       Maintained merchandising tools to ensure client-facing information was accurate and consistent.

-       Partnered with product line managers, sales, and operations teams to manage apparel line plan.

-       Supported PUMA “Forever Faster” global re-brand campaign through merchandising product decisions.